1. Purchasing Behaviour Trend
A website plays an important role in a business nowadays, no matter big or small is the business. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. According to the e-commerce Foundation, it found that there are 88% of consumers will research product information before they make a purchase online or in the store. If you don’t have a website, you are helping your competitors gain traffic as they all have it.
2. The Online Hub
Besides that, company website can be serves as the “online hub”. The place where you can place to display your product or services details and information, so that potential customers can find it and learn more about those specific product or service you provide to them before they make their purchase. Apart from traditional advertising strategy, a company website is the best and convenient place to place all of the content of your business, and it is easy for you to inform and engage your target audience.
3. Email Marketing
Your website is also important in your email marketing. If you are using email marketing to reach and engage your customers, then your website is the perfect place to convert them when you want your subscribers to learn more about a product or make a purchase. Besides, helps you reach new customers and generate repeat business.
4. It’s 24/7
Having a business website or e-commerce store means that you can sell products all the time, not constraining by your business hour. Your online presence also supports marketing campaigns, customer service, customer relationship building and brand awareness.
5. Improves Your Business’ Credibility and Legitimacy
This is simple, when you try to google a company/product/service and you can’t find any website of it. Would you trust a business that didn’t have a website? Having a business website makes your business more credible and legitimate. We live in a digital world, and it is common to think that if you have a website for your business, your company is real and isn’t spoofing people, just like it was important to have a physical address a couple decades ago.
75% of people judge a company’s credibility by going through their website. 88% of customers check online regarding price, reviews, information before buying them. And in fact people are spending their time on social media is increasing day by day. So if you wish to be successful in your business, you should have a website for your business or your company.